Wyeth Nutrition needed a retail display for its S-26 Ultima promotional corner. The installation had to present product information while keeping the physical milk can visible, allowing shoppers to connect the packaging directly with messages about the updated formula and Swiss origin.

The main challenge was balancing three visual layers: the illuminated background, the physical milk can, and the animated transparent LCD content. Backlighting, product position, contrast, and animation placement required precise control so every layer remained visible and readable under retail lighting.

We designed and fabricated a custom transparent LCD showcase around the S-26 milk can. The work included hardware development, internal lighting, product positioning, storyboard development, animation production, testing, and on-site installation. Animated graphics were aligned with the physical can to introduce product features and origin information.

The completed showcase turned a static product display into a layered retail experience. Shoppers could see the real milk can through the screen while animated content introduced key marketing information, creating a clearer connection between the physical product and its supporting story.