Hologram mapping

client:

RJ Model

role:

Concept, storyboard, animation, hardware production.

problem:

Architectural concept needed a clearer showroom presentation.

result:

Hologram mapped Zaha Hadid’s design story onto the model.

skills:

Hologram mapping, architectural visualization, 3D animation, hardware integration.

index

Context

RJ Model needed a hologram presentation for the City of Dreams hotel model. The display used a clean white architectural model as the physical anchor, with animated hologram content mapped onto the facade to introduce the building concept by Zaha Hadid.

Challenge

The key challenge was making the architectural concept readable inside a compact 3-side hologram display. The animation had to align with the physical model, remain visible through the glass structure, and explain the facade design without overwhelming the small viewing space.

Approach

We developed the concept, storyboard, animation content, and hardware production. The visual system used hologram layers, facade highlights, profile panels, and spatial graphics to connect the physical model with the design narrative.

Impact

The final display turned a static architectural model into a layered hologram presentation. By combining the physical building model with animated facade mapping, the installation helped present the hotel concept in a more visual, focused, and memorable way.