Immersive Showroom

client:

New World Development Group

role:

UX, spatial concept, lighting design, projection mapping, animation.

problem:

Transform a showroom into an immersive botanical environment.

result:

A mysterious showroom experience combining plants, light, and projection.

skills:

Immersive design, projection mapping, lighting, animation, installation.

Context

Timber House was a showroom project by New World Development Group. Instead of treating projection as a standalone visual effect, we used it as part of a complete immersive showroom experience.

Challenge

The space needed to feel mysterious, atmospheric, and memorable. The main technical challenge was mapping light onto real plants, where each leaf had a different contour, angle, and depth.

Approach

We developed the visitor experience, lighting decoration, plant mapping, corridor wall projection, and animation content. The physical planting, light direction, wall surfaces, and viewing path were coordinated as one spatial environment.

Impact

The showroom became an immersive botanical setting. Visitors moved through a dark, layered environment where plants, lighting, projection, and animation worked together to shape the atmosphere.

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