Hologram Truck

client:

HKV Media

role:

Concept, display design, animation, vehicle installation.

problem:

Outdoor campaign needed street-level visual impact.

result:

Mobile hologram truck attracted downtown pedestrians.

skills:

Hologram optics, vehicle integration, animation, outdoor setup.

Context

HKV Media needed a mobile hologram display for a Halloween event campaign. The installation used a truck-based display system parked near a busy downtown area, bringing animated hologram content directly to street-level audiences.

Challenge

The key challenge was building a hologram system that could operate reliably outdoors. The display needed to stay visible from the street, handle public viewing conditions, and remain stable during changing weather, including rain.

Approach

We developed the concept, display structure, animation content, and truck installation. The hologram system was designed as a mobile showcase, combining projected animated characters with a controlled viewing enclosure inside the vehicle.

Impact

The final truck transformed a mobile vehicle into a street-facing hologram attraction. By bringing animated Halloween content into the public environment, the campaign created a visible, memorable display that drew attention from pedestrians.

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