For GUNPLA Expo, the booth used a large printed Gundam graphic as the main visual attraction. Working with a marketing agency, we added projection-mapped animation and lighting effects onto the wall graphic, creating a more dynamic visitor experience inside the themed projection room.

The key challenge was aligning animated light effects accurately onto a printed wall graphic. The projection needed to enhance the existing artwork without covering the graphic details, while remaining bright enough within the exhibition environment.

We produced the animation content, mapped the projected effects onto the printed Gundam artwork, and completed on-site installation and calibration. The visual treatment focused on lighting, energy effects, and motion cues that matched the character pose and booth atmosphere.

The final installation turned a static printed display into a more immersive projection feature. The added light and motion effects helped attract visitors, strengthen the themed environment, and create a more memorable photo and viewing moment inside the expo booth.