Immersive Showroom

client:

Hongkong Land

role:

Concept, storyboard, animation, projection, lighting control.

problem:

Showroom needed an atmospheric heritage entry experience.

result:

Immersive room recreated historic Central waterfront scenes.

skills:

Projection mapping, show control, lighting sync, hardware installation, Crestron integration.

index

Context

Hongkong Land needed an immersive starting point for the showroom, created with an interior design firm. The space introduced visitors to Central’s waterfront history before they entered the main showroom experience.

Challenge

The key challenge was synchronizing wall projection, lighting changes, and the motorized sampan boat into one seamless sequence. The space also required projection alignment across curved walls while maintaining a believable day-to-night atmosphere.

Approach

We developed the immersive area concept, storyboard, animation content, projection setup, on-site hardware installation, and show control system. The experience recreated Hongkong Land’s early Central waterfront environment through projected architecture, harbour scenes, lighting cues, and a powered sampan.

Impact

The final installation turned the showroom entrance into a narrative heritage environment. Visitors could experience the atmosphere of Central more than 100 years ago before moving into the main property presentation.