Immersive Exhibition

client:

K11, New World Group

role:

Concept, 3D simulation, interaction design, content production, system integration.

problem:

Present sustainable development through an engaging physical experience.

result:

A multi-zone immersive room with interactive digital storytelling.

skills:

Projection mapping, hologram, tangible interaction, motion sensing, installation.

index

Context

K11 Artisan Hub promoted New World Group’s future direction, with a focus on sustainability, community, and social development. We created an immersive room that translated these ideas into a spatial digital experience.

Challenge

The project required multiple interactive systems to work as one environment. Exterior LED walls, motion sensing, projection, hologram, lighting, and tangible table interactions all needed consistent content logic and visual direction.

Approach

We designed and built the room from concept drawings and 3D mockups to factory testing and on-site installation. Visitors used physical blocks on the table to trigger different sustainability-related visual content on the projection walls.

Impact

The room turned abstract development themes into an active visitor journey. Audiences could move, touch, trigger, and explore the content through layered digital media rather than reading a static presentation.