Bose launched new headphones and audio eyewear through a retail activation. The experience needed to communicate product features quickly, while keeping the display open, approachable, and easy to explore.

Visitors needed to understand unfamiliar products without lengthy instructions. The system also had to detect each product reliably, trigger matching content, and maintain accurate projection across a large shared table.

We designed a projected interface around each product position. Pickup sensors identified the selected item, then launched related visuals, feature explanations, and audio content. The table supported simultaneous browsing while keeping every interaction visually connected.

The installation turned product handling into guided discovery. Visitors compared features through direct interaction, while Bose presented complex technology through a clear, memorable retail experience.