
Yue Man Square hosted a Christmas event in Kwun Tong with a large building facade facing the main street. The projection transformed the exterior wall into a seasonal visual attraction for visitors and pedestrians.
The content needed to read clearly from a distance while working with the building’s panel grid, wall texture, projection brightness, and night-time street environment.
We created the concept, visual direction, animation, and facade projection content around a polar bear and northern lights theme. The content was designed to feel festive, friendly, and visible across the large outdoor wall.
The facade became a large-scale Christmas lighting feature. Visitors could experience the event atmosphere from the street, with animated polar bears, glowing graphics, and northern-light visuals turning the building into a seasonal landmark.