Toyota needed a showroom display to explain Toyota Safety Sense 2.0 through a more physical and engaging product experience. A 1:18 Toyota RAV4 model was placed on top of a screen, turning the tabletop into a mapped driving scenario.

The challenge was keeping the mapped animation precisely aligned with a fixed 1:18 RAV4 model on the screen. Safety scenarios, labels, road visuals, and tablet navigation had to stay clear from multiple viewing angles.

We developed the concept, storytelling flow, storyboard, animation, playback programming, hardware assembly, and on-site installation. Visitors could use the front tablet to navigate safety scenarios while the mapped screen visualized road conditions around the RAV4 model.

The final display translated Toyota Safety Sense 2.0 into a showroom-ready interactive demo. By combining a physical model, mapped animation, and tablet navigation, the experience made safety technology easier to understand, compare, and discuss with visitors.