Transparent Display

client:

Amway

role:

Concept, UX/UI, animation, content production, system integration.

problem:

Show product features while keeping the purifier visible.

result:

Transparent touch display with the purifier behind the screen.

skills:

Transparent LCD, UX/UI, motion, product display, kiosk integration.

index

Context

Amway needed an interactive display kiosk for the new generation eSpring UV Water Purifier at its experience centre in Mongkok. The product was placed behind a transparent LCD screen, allowing visitors to view the physical purifier while interacting with digital content on the front surface.

Challenge

The display had to explain product features and benefits without hiding the actual purifier. The interface needed to remain clear, readable, and easy to use while working with the visual limitations of a transparent screen and the physical object behind it.

Approach

We developed an interactive transparent display experience combining touch interface, product information, motion graphics, and kiosk integration. The content was structured around key product features, allowing visitors to explore benefits while maintaining a direct visual connection with the real purifier.

Impact

The kiosk turned product explanation into a more direct and interactive experience. Visitors could see the actual purifier and explore its features through touch, helping the experience centre communicate technical benefits in a more visual and accessible way.